Big Crowds, Big Win for Tennessee Landscaper at Equip Expo

Louisville was buzzing this October 21st- 24th as nearly 29,000 Outdoor industry pros packed the Equip Exposition aisles —and Hustler® was right in the thick of it, making waves and turning heads. If you were looking for action, you found it with the 2025 Hustler® Landscaper Trailer Giveaway including Hustler commercial mowers and DEWALT handheld equipment with the total prize package valued around $42,000. That’s not just a win, it’s a game-changer.

And speaking of game-changers, Tonya Carden of Tennessee, walked away as Thursday afternoon’s lucky winner. “I was in shock because I never win anything,” Tonya said. “We had joked about it earlier because we came in my car and thought, what if we win all this stuff, how are we going to get it home?” That’s the type of problem Hustler likes to solve.

Tonya along with Trent Vonhof started Tennessee Lawn Pros just a year and a half ago, serving residential, commercial, and church clients in the Athens, Tennessee area. For Trent, the business was a chance to build something flexible after facing some health challenges. Tonya’s been there every step of the way: “Trent has slowly been building up his business and I’ve been cheering him along and have been helping him out any way I could.” With only one mower in their fleet, this win is a serious upgrade. “This will be a huge addition to his business”, Tonya shared.

At Hustler, we don’t just build equipment - we help build opportunities. For Tonya and Trent, this year’s Equip Expo was more than just an event. It was the start of something much bigger.