Who we are

Hustler Turf is a company thriving on American know-how and innovation. Developing new products and improving existing ones is a source of pride for the Midwest craftsmen and women at our company. And it’s that pride, plus hard work and ingenuity, that all comes together as we strive to create the most innovative and best-in-class outdoor power equipment solutions in the industry.

A man instructing two people with a hand pointing toward hanging  metal.

Our Story

Our Rich Heritage

Inventor John Regier recognized the simple need for a riding mower that could maneuver irregular landscapes, so he set to work creating a mower from farm machinery and mower parts. The mower could hug a flagpole or reverse directions at a fence with a turning radius of zero. With this, the world’s first zero-turn mower was born.

A red and white riding mower with an out front deck and two steering handles.
The original
zero-turn mower


Excel Industries

Mr. Regier couldn’t maintain the production demand, so he brought his design to Excel Industries. Excel wanted to expand its product line and when they saw the mower in action, they knew the product would revolutionize the mower industry. Under the direction of company president Roy Mullet, Excel began production at its plant in Hesston, Kansas and introduced the Hustler in 1964.

Black and white metal building with cars from the 1950s and 60s parked next to it.


Since then, Hustler has become one of the leading brands of outdoor power equipment. Across the globe, the Hustler brand signifies Innovation, quality, strength, performance, and superior customer care.

Our products are designed by a team of innovative Excel engineers, always living up to the highest Hustler standards. With every Hustler product, our mission remains the same - to provide the most dependable products that complete more work in less time, while maintaining unmatched customer loyalty and the best warranties in the business.

Yellow zero-turn mowers on concrete outside with a pink sunset background.

Our Core Values

Care about people
Deliver solutions for customer’s needs
Be passionate about beating the competition
Do the right thing
Be humble
Be open with employees
Have fun!


From local involvement to connecting with Hustler® mower owners, we are committed to our community

At Excel Industries, we are committed to being good stewards of the world around us and aim to be the turf industry leader in sustainable environmental practices. Our team designs and manufactures innovative products that meet and exceed the U.S. government’s environmental standards.

We are actively involved in helping make our local community a better place to live and work. Excel Industries continuously supports Hesston College and the local United Way chapter, as well as locally-focused philanthropies created through Hustler Turf Equipment.

Excel Industries is a member of the Outdoor Power Equipment Institute (OPEI), the major international trade association representing the manufacturers and their suppliers of consumer and commercial outdoor power equipment. OPEI promotes the effective and safe use of outdoor power equipment.

Careers at Hustler Turf

Excel Industries is the manufacturer of Hustler Turf Equipment and has been in America’s heartland even before 1964 when we introduced The Hustler, an entirely new product category now known as the zero-turn mower. A career with Excel Industries means applying your knowledge, experience and skill set to a variety of positions, from the production line to upper management. With every piece of equipment we manufacture, our goal is the same – to provide our dealer and distributor network with a dependable product that will help their customers get their jobs done.

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