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First We Changed Everything

Hustler® Turf Equipment was born of a simple need for a riding mower that could maneuver the irregular landscape of the family home, complete with bird baths, gardens and winding front walkways. The first Hustler® mower was a compilation of mower parts and farm machinery, created by a genius named John Regier. Mr. Regier’s mower cut grass and steered like no other. It could hug a flagpole or reverse directions at a fence line, with a turning radius of zero. With this, the world’s first zero-turn mower was born. And it changed everything.

The First Zero-Turn Mower
SmoothTrak™ Steering

History is Made

When Mr. Regier brought his design to tractor cab manufacturer Excel Industries, the timing was perfect. He couldn’t maintain the production demand on his own, and Excel was looking to expand its product line. When the folks at Excel saw the mower in action, they knew they had a product that would revolutionize the mowing industry. Under the direction of company president Roy Mullet, Excel began production of Hustler® mowers at its plant in Hesston, Kansas.

Innovation and Quality

Innovation and Quality. That’s How Hustler® Changed Everything.

Since then, Hustler® has become one of the leading brands of outdoor power equipment. Across the globe, the Hustler® brand signifies innovation, strength, performance and superior customer care. In addition to manufacturing best-in-class outdoor power equipment, Hustler® is committed to providing a quality owner experience. Our mission is to provide the most dependable, useful, and timesaving products in turf care, while maintaining unmatched customer loyalty and the best warranties in the business. Hustler's experienced dealers—including more than 1,600 U.S. dealers and over 30 distributors worldwide—are always ready to answer questions and provide expert service to every customer.

Hustler® Logo Timeline

Hustler Turf Logo - 1960 - 1
Hustler Turf Logo - 1960 - 2
Hustler Turf Logo 1970
Hustler Turf Logo 1980
Hustler Turf Logo 1990
Hustler Turf Logo 2000 to Present
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