Senior Director of Sales
Rhiannon Burch Hallam is Excel Industries’ senior director of sales. She joined the company in 2012 and has more than two decades of experience in sales and marketing.
In her current role, Burch Hallam is responsible for developing and executing strategic sales and marketing initiatives for the Hustler Turf and BigDog Mower Co. brands. She also has influence over product development and merchandising initiatives.
She started her tenure at Excel as the director of mass market and global key accounts before being promoted. Prior to joining Excel, Burch Hallam gained most of her skillset through various management roles with companies such as Electrolux, Ingersoll Rand, Newell Rubbermaid and Fruit of the Loom. In previous roles she was responsible for budgeting, promotional campaign planning, managing tactical brand and product initiatives, commercial launches and more.
Burch Hallam earned her bachelor’s degree in psychology and marketing from Western Kentucky University and a master’s degree in marketing from Auburn University. She recently earned her DMCA (Digital Marketing Certified Associate) through Duke University. Currently, Burch Hallam resides in Mooresville, North Carolina with her family.
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